John Rich Shares The Story Behind His Redneck Riviera Brand And Whiskey
Most people know John Rich as one half of country music duo Big & Rich. What many people may not know is that on top of being a singer, songwriter and entertainer, he's also an accomplished businessman.
His brand, Redneck Riviera, has grown rapidly over the years. After starting out selling apparel and boots, the Redneck Riviera brand has expanded with the Redneck Riviera Bar in Nashville, a line of jerky and its very own spirit, Redneck Riviera Whiskey.
In less than a year, the American blended whiskey has made its way into big-box stores like Wal-Mart and Costco. It is now available in 42 states, and according to Rich, the whiskey is seeing 90% depletion in every state it's sold in.
So what's the secret to the success of Redneck Riviera Whiskey? Persistence.
Rich has spent countless hours promoting the brand throughout 2018. He has now completed over 1,000 in-person appearances or interviews in conjunction with Redneck Riviera Whiskey. When Florida-based supermarket chain Winn-Dixie added Redneck Riviera Whiskey to its 172 Florida stores, Rich spent five days calling each and every manager to thank them for selling it.
Before he celebrates the one year anniversary of Redneck Riviera Whiskey, I caught up with Rich to chat about the Redneck Riviera brand, the success of the whiskey and more.