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Iowa, Minnesota and Wisconsin Join the List of States Where Eastside’s Redneck Riviera Whiskey Is Distributed

PORTLAND, Ore.--(BUSINESS WIRE)--

Eastside Distilling, Inc. (EAST), makers of craft spirits, today announced that Minneapolis-based Johnson Brothers Liquor Company, a leading provider of distribution services to the wine and spirits industries, is now distributing Redneck Riviera Whiskey throughout the states of Iowa, Minnesota and Wisconsin. Redneck Riviera Whiskey is a joint collaboration between Eastside and John Rich, the multi-platinum country-music artist and one-half of the award-winning duo Big & Rich.

Jarrett Catalani, Senior Vice President of Sales at Eastside Distilling, said, “Johnson Brothers will be actively marketing Redneck Riviera whiskey throughout the key northern Midwest States of Iowa, Minnesota and Wisconsin. This is a great potential market for Redneck Riviera Whiskey and an area where John Rich and his band, Big & Rich, have a keen following. We believe that Johnson Brothers is the leading distributor in this important territory. In the short time since its introduction, Redneck Riviera Whiskey is available for sale in 20 states and these last three are a great addition to the list.”

Johnson Brothers, founded in 1953, is a family-owned wine, spirits and beer distributor with headquarters in St. Paul, Minnesota. The Company is a leading distributor in the northern Midwest. The Company’s mission is to provide the best possible service to its customers and supplier partners. Johnson Brothers is a modern and dynamic beverage company, but still grounded in traditional Midwestern values of hard work, loyalty and a genuine commitment to excellence.

Redneck Riviera Whiskey is now distributed in Texas, California, Louisiana, Alabama, Georgia, Mississippi, Florida, North Carolina, North and South Dakota, Oregon, Tennessee, Oklahoma, Nebraska, Kentucky, Missouri, Washington, Iowa, Minnesota and Wisconsin.

About Redneck Riviera

Redneck Riviera is a privately held lifestyle brand that celebrates America’s hard-working men and women. Built for people who live to turn up the music and have fun with friends and family, Redneck Riviera is America’s “Work Hard, Play Hard” brand that offers something for everyone who likes to rock the red, white and blue all year long. Launched in 2014, the brand brings these values to life through footwear, apparel, hospitality, food, spirits and licensed products in a variety of categories. Redneck Riviera has expanded its reach with the opening of honky-tonk bar Redneck Riviera Las Vegas and a Nashville location opening in 2018. More information can be found here.

About Eastside Distilling

Eastside Distilling, Inc. (EAST) has been producing high-quality, award-winning craft spirits in Portland, Oregon, since 2008. The company is distinguished by its highly decorated product lineup that includes Burnside Bourbon, West End American Whiskey, Goose Hollow Reserve, Below Deck Rums, Portland Potato Vodka, Hue-Hue Coffee Rum and a distinctive line of fruit infused spirits. Eastside Distilling is majority owner of Big Bottom Distilling (makers of The Ninety One Gin, Navy Strength Gin and Delta Rye whiskey) and the Redneck Riviera Whiskey Co. All Eastside, Big Bottom and Redneck Riviera spirits are crafted from natural ingredients for quality and taste. Eastside’s MotherLode Bottling subsidiary is one of the Northwest’s leading independent spirit bottlers and ready-to-drink canners. For more information visit: www.eastsidedistilling.com or follow the company on Twitter and Facebook.

Important Cautions Regarding Forward-Looking Statements

Certain matters discussed in this press release may be forward-looking statements. Such matters involve risks and uncertainties that may cause actual results to differ materially, including the following: changes in economic conditions; general competitive factors; acceptance of the Company's products in the market; the Company's success in obtaining new customers; the Company's success in product development; the Company's ability to execute its business model and strategic plans; the Company's success in integrating acquired entities and assets, and all the risks and related information described from time to time in the Company's filings with the Securities and Exchange Commission ("SEC"), including the financial statements and related information contained in the Company's Annual Report on Form 10-K and interim Quarterly Reports on Form 10-Q. Examples of forward-looking statements in this release may include statements related to our strategic focus, product verticals, anticipated revenue, and profitability. The Company assumes no obligation to update the cautionary information in this release.

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