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Spec’s to Rollout Redneck Riviera Whiskey in Texas

HOUSTON & PORTLAND, Ore.--(BUSINESS WIRE)--Eastside Distilling, Inc. (NASDAQ: EAST), maker of craft spirits, today announced that Spec’s, one of the largest retailers of beer, wine, liquor in America and the largest in the state of Texas, is now selling Redneck Riviera Whiskey. Spec’s, a fixture in Texas since its founding in Houston in 1962 by Carroll B. “Spec” Jackson and his wife Carolyn, in a family owned chain with more than 150 locations throughout Texas. Redneck Riviera Whiskey is a joint collaboration between Eastside and John Rich, the multi-platinum country-music artist and one-half of the award-winning duo Big & Rich.

John Rich said, “I personally flew to Texas to meet with Spec’s management along with Eastside’s SVP of Sales, Jarrett Catalani, because of the respect we have for Spec’s place in the Texas market. Spec’s team not only liked our whiskey very much, they embraced our mission of raising money for our give back partner "Folds of Honor," which is a group dedicated to paying for college tuition for kids who have had a parent killed in combat. Our whiskey is not only a great whiskey, it supports an important American cause and we are excited we are associated with the great people at Spec’s.”

Grover Wickersham, chairman and CEO of Eastside Distilling, commented, “It’s a breakthrough to have Redneck Riviera Whiskey offered by an iconic retailer like Spec’s so soon after RNDC began distributing our whiskey in Texas. The broad and deep coverage that Spec’s has throughout Texas will help establish Redneck Riviera Whiskey in this important market.”

Redneck Riviera Whiskey is currently distributed in Texas, California, Louisiana, Alabama, Georgia, Mississippi, Florida, North Carolina, North and South Dakota, Oregon, Tennessee, Oklahoma and Nebraska.

About Redneck Riviera
Redneck Riviera is a privately held lifestyle brand that celebrates America’s hard-working men and women. Built for people who live to turn up the music and have fun with friends and family, Redneck Riviera is America’s ‘Work Hard, Play Hard’ brand that offers something for everyone who likes to rock the red, white and blue all year long. Launched in 2014, the brand brings these values to life through footwear, apparel, hospitality, food, spirits and licensed products in a variety of categories. Redneck Riviera has expanded its reach with the opening of honky-tonk bar Redneck Riviera Las Vegas and a Nashville location opening in 2018. More information can be found here.

About Eastside Distilling
Eastside Distilling, Inc. (NASDAQ: EAST) has been producing high-quality, award-winning craft spirits in Portland, Oregon since 2008. The company is distinguished by its highly decorated product lineup that includes Burnside Bourbon, West End American Whiskey, Goose Hollow Reserve, Below Deck Rums, Portland Potato Vodka, Hue-Hue Coffee Rum and a distinctive line of fruit infused spirits. Eastside Distilling is majority owner of Big Bottom Distilling (makers of The Ninety One Gin, Navy Strength Gin and Delta Rye whiskey) and the Redneck Riviera Whiskey Co. All Eastside, Big Bottom and Redneck Riviera spirits are crafted from natural ingredients for quality and taste. Eastside’s MotherLode Bottling subsidiary is one of the Northwest’s leading independent spirit bottlers and ready-to-drink canners. For more information visit: or follow the company on Twitter and Facebook.

Important Cautions Regarding Forward-Looking Statements
Certain matters discussed in this press release may be forward-looking statements. Such matters involve risks and uncertainties that may cause actual results to differ materially, including the following: changes in economic conditions; general competitive factors; acceptance of the Company's products in the market; the Company's success in obtaining new customers; the Company's success in product development; the Company's ability to execute its business model and strategic plans; the Company's success in integrating acquired entities and assets, and all the risks and related information described from time to time in the Company's filings with the Securities and Exchange Commission ("SEC"), including the financial statements and related information contained in the Company's Annual Report on Form 10-K and interim Quarterly Reports on Form 10-Q. Examples of forward-looking statements in this release may include statements related to our strategic focus, product verticals, anticipated revenue, and profitability. The Company assumes no obligation to update the cautionary information in this release.


Company Contact:
Eastside Distilling
Steve Shum, CFO
Lytham Partners, LLC
Robert Blum, Joe Diaz or Joe Dorame
(602) 889-9700

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